Comm Theory Blog

 Link to advertisement being analyzed: https://www.youtube.com/watch?v=18XnJ2J-NsI 1) A core assumption of social judgment theory is that your attitudinal anchor influences how you evaluate a persuasive message. For example, when viewing the Rolex advertisement that I am analyzing in this blog post, one might experience high or low ego-involvement . According to our textbook, ego-involvement refers to, "the importance or certainty of an issue to a person's life, often demonstrated by a membership in a group with a known stand (Griffin, Ledbetter, Sparks, 2019, pg. 173)." In terms of this specific Rolex advertisement, those who are extremely wealthy and members of the upper class are likely to demonstrate high ego-involvement when viewing it, because they are the top one percent who can afford the product. Generally speaking, Rolex's symbolize wealth and elitism, which is why well off individuals may experience high ego-involvement when viewing this advertisement.

 1) Relational dialectics theory proposes several different  tensions that may influence any given relationship. These tensions can be both culturally and gender specific. Also, these tensions can either be internal or external . Internal tensions are, "discursive struggles played out within a relationship," while  external tensions are, "discursive struggles played out between a couple and their community (Griffin, Ledbetter, and Sparks, 2019, pg. 134). One tension that specifically caught my eye was the stability-change tension because I feel like I can relate to it on a personal level, and it is very culturally specific. According to our textbook stability-change is, "a set of discursive struggles regarding routine versus spontaneity (Griffin et al., 2019, pg. 136)." This tension is internally culturally specific in regards to certainty-uncertainty . For example, within our society, certainty is heavily emphasized in that most of us abide by a stric

 1) According to our textbook, uncertainty reduction theory, "focuses on how human communication is used to gain knowledge and create understanding (Griffin, Ledbetter, and Sparks, 2019, pg. 105)." When strangers meet, their primary goal is to reduce uncertainty or increase predictability about the behavior of both themselves and the other person (Griffin et al., 2019, pg. 105). Chuck Berger proposes eight axioms to explain the connection between the central concept of uncertainty reduction theory and the development of relationships (Griffin et al., 2019, pg. 2015). All individuals rely on these axioms when meeting a new person in order to reduce their uncertainty about each other and to further develop the relationship. For example, when I first met my girlfriend, I relied on both verbal communication and information seeking to reduce my uncertainty about her. When my girlfriend and I initially met, I depended on verbal communication as a strategy in order to get to kn